I created a fake Social Media Campaign which would promote my made up Pseudonym: Arthur Price.
Asda realised they needed to communicate and connect to their student customers, to build a repore with them to gain future loyalty with them. Their main problem was that Students don’t have every much money to spend and in general it’s the food budget that has to be sacrificed. This makes finding a bargain whilst shopping or being able to cut the cost of their shopping very satisfying and helpful so Asda created Arthur Price as an ambassador for the store. Arthur Price is an Asda bag created to primarily help out all the students at Falmouth University and making life that bit easier by telling how to get money off their shopping on social media sights. The campaign for Arthur Price was extended to Falmouth University students, where students could take part in a twitter campaign through @TheArthurPrice to win half the price off their £60 weekly Asda shop.
